Spicy Content with ChatGPT
Ben • March 9, 2024

Professionals want to be creative, to think “out of the box”, to find alternative view points in the ongoing competitiveness to find better solutions to problems. Or maybe to be taken more seriously. Or simply to be able to contribute better. ChatGPT and other AI models continue to be an underestimated solution to accomplish those needs. In a professional setting, there’s significant value in having alternative ideas and solutions and AI will help you quickly gain new insights. The only limit to AI’s potential for creative thinking and problem solving is your own creativity and ability to push AI’s limits.  

The proverbial “out of box thinking” that everyone says they do, or want to do, is often never that far out of the box. With AI, you can be as far outside the box as your creativity can take you. To demonstrate this point, let’s look at an interesting topic. 

I’m a big fan of Trung Phan’s writing and when his Saturday morning email arrives, it’s the first thing I read. Witty, engaging, interesting. I highly recommend following him. Check out his website here.

In his email today, I read this passage. 


Why are jalapeños less spicy?  It’s not your imagination. According to D Magazine Jalapeño peppers are less spicy in North America and we have Big Agriculture to blame:

  1. 60% of jalapeños go to processing plants (canning, salsa, creams etc.) while 20% are smoke-dried and only 20% are sold fresh.
  2. Major processors have the most influence and sell products at different heat levels (mild, medium, hot). Therefore, they prefer jalapeños to be non-spicy and separately add capsicum extract to achieve the desired heat level.
  3. Pepper farmers cater to the demands of Big Ag processors by growing non-spicy plants.

Trung, tongue in cheek, felt “violated”. I was intrigued. I wanted to learn more. But I only wanted to learn more as a quick hit of information. 

Instagram | @robotsarepeople

The premise for our everyday lives is simply, how do I quickly pick up new ideas or concepts to actually think outside the box. I’m not looking for a firm stance to join a debate team, I’m looking for ideas that will help me think more critically. I created this blog in about 10 minutes. The first five was generating the ideas, the second was copy and pasting into Word to lightly edit. While not a “research paper” or something I’d publish, I can learn a lot and use this draft to dig even deeper. Asking for more elaborate insights, requesting citations and links to research, and pushing a dialogue about pros can cons would help me explore the topic until I’m satisfied. 

I hope your takeaways are these:

  1. It’s super easy to enter concepts to generate new insights to think critically about topics.  
  2. I hope you find the intersection of consumer driven capitalism and the need for biodiversity thought provoking. 

Now, time for some spicy content!

The Subtle Shift of Spiciness: How Consumer Desires Shape Our Food

In a curious twist of taste and technology, the heat level of jalapeño peppers in North America has been dialing down, and it’s not a figment of our collective imagination. This intriguing phenomenon, as highlighted by Trung Phan in his insightful blog post “The Economist” Cover Curse, Explained on  ReadTrung.com , opens a window into the complex relationship between agricultural practices, consumer preferences, and the broader implications for our food system and ethical considerations therein.

The Pepper Predicament: A Spicy Story Unfolds

Jalapeños are iconic in the culinary world for their kick, but it appears that kick is getting softer, thanks to the preferences of Big Agriculture. According to D Magazine, a significant majority of jalapeños are destined for processing rather than fresh consumption. 

The breakdown is as follows:

  • 60%  go to processing (think canned goods, salsas, creams, etc.)
  • 20%  are smoke-dried for that rich, chipotle flavor
  • Only  20%  make it to our tables fresh

Why this shift towards milder peppers? It boils down to market demands. Major food processors, catering to a wide array of consumer palates, prefer a less spicy base product that can be adjusted for heat with capsicum extract as needed. This preference has led to a significant transformation in how jalapeño peppers are cultivated, with farmers breeding less spicy varieties to meet these demands.

The Science of Spice: Agricultural Practices Meet Consumer Demand

The selection for milder jalapeños serves as an example of how agricultural practices have evolved to meet specific consumer demands. This evolution is part of a broader trend where agricultural biodiversity is often sacrificed for uniformity, driven by the requirements of mass production and distribution. Such trends raise important questions about the sustainability of these practices and the loss of genetic diversity in our food crops.

Micro Bio-Engineering and Its Impacts

Micro bio-engineering, involving the selective breeding of plants to exhibit certain desirable traits such as reduced spiciness, represents a significant scientific advancement with profound implications. While it demonstrates human ingenuity in shaping our environment to meet specific needs, it also brings to the forefront ethical considerations about manipulating natural biodiversity for commercial gain.

The reduction in genetic diversity, as seen in the case of the jalapeño, can have far-reaching consequences for ecological balance and agricultural resilience. A diverse gene pool in plant species is crucial for their ability to adapt to changing environmental conditions, resist pests and diseases, and maintain ecosystem health. The focus on cultivating specific traits, while beneficial for immediate economic goals, may compromise long-term sustainability and resilience.

Sustainability and Ethical Considerations in Agriculture and Capitalism

The pursuit of agricultural practices that prioritize short-term yield and uniformity raises significant ethical questions. The balance between meeting current consumer demands and preserving the ecological and genetic diversity necessary for future generations presents a complex ethical dilemma. It highlights the need for sustainable agricultural practices that support both human needs and environmental health.

The dynamics of free market capitalism play a pivotal role in shaping agricultural practices. Consumer preferences, as reflected through purchasing power, dictate the types of crops grown and the methods used in their cultivation and distribution. While this system fosters innovation and variety, it also encourages practices that may not align with long-term sustainability goals.

The Role of Consumer Awareness and Demand

Consumer awareness and demand have the potential to drive significant change in the agricultural sector. As consumers become more informed about the implications of their food choices, there is an opportunity to shift demand towards products that are not only healthy and nutritious but also sustainably and ethically produced. This shift can encourage the development of agricultural practices that prioritize biodiversity, ecological health, and sustainability.

The case of the jalapeño’s changing spiciness is emblematic of broader challenges and opportunities in the realm of agriculture and food production. It serves as a call to action for consumers, producers, and policymakers alike to consider the long-term implications of current practices and to work towards a more sustainable and ethical food system.

Innovation in agricultural practices, supported by appropriate regulation, can play a critical role in addressing the challenges of sustainability and biodiversity loss. Techniques such as precision agriculture, sustainable farming practices, and the development of crops that require fewer inputs can help reduce the environmental impact of agriculture while still meeting consumer demands.

The Future of Food: Ethical Considerations and Consumer Choices

Here are some important questions we’ll need to ask ourselves.

  • How do consumer preferences directly influence agricultural practices, and what responsibility do consumers have in promoting sustainable agriculture?
  • In what ways can agricultural technology and bio-engineering be used to balance human needs with environmental sustainability and biodiversity preservation?
  • What ethical considerations should guide the development and implementation of bio-engineering in food production, particularly regarding genetic modification and crop diversity?
  • How can policymakers, agricultural producers, and consumers work together to create a food system that is sustainable, ethical, and resilient?
  • What are the long-term implications of prioritizing short-term consumer demands and yield optimization over biodiversity and ecological health in agriculture?

These questions are designed to spark critical thinking and dialogue about the complex interactions between consumer behavior, agricultural technology, sustainability, and ethics in the context of our global food system.

As we navigate the complexities of feeding a growing global population, ethical considerations and consumer choices will increasingly come to the forefront. The decisions we make today—about what we eat, how we grow our food, and the values we prioritize—will shape the future of our food system.

The journey of the jalapeño pepper, from a fiery staple to a milder version of itself, mirrors the broader conversations around food sustainability, consumer preferences, and the role of technology in agriculture. By examining the ethical, environmental, and societal implications of these changes, we can begin to address the challenges facing our food system. It’s a spicy conversation, but one that is necessary for ensuring a sustainable and healthy food ecosystem.

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