Part 2 of the follow up on The Financial Brand and Matthew Doffing‘s article on “How Data Can Defend Against Deposit Attrition”. Check my LinkedIn history for part one, and of course read the article! This post touches on feedback and questions I’ve had from people reaching out. Reach out with follow up questions. Don’t Overcomplicate How You…
Author: Ben
Deposit Attrition and Growth with Data | Part 1
I had a great time talking to The Financial Brand and Matthew Doffing about using data to retain and grow client deposits. And it prompted a lot of great questions asking for more info. Here’s part 1 of 2, offering up additional thoughts. Read the full article here. Read the original article with great insights from Alkami Technology‘s Mark Leher as well….
Transforming Prompts Into Amazing Content
The most confounding aspect of using AI solutions, like ChatGPT, is how to go from a simple prompt to a full-fledged marketing campaign. What makes learning how to do this difficult is that the internet is filled with “cheat sheets” to great prompts. But that’s the problem, no real magic happens with a handful of…
The Secret to Great Writing (It’s Editing)
The rise of ChatGPT usage in writing has more often been viewed as a threat to professionals, whether they are professional writers or not. There’s either skepticism that content was created originally, or fear AI will make many jobs obsolete. While AI will no doubt have a profound impact on industries and careers, what’s obvious…