AI Writing: Your Tell Tale Heart Part 2/2
Ben • December 10, 2023

Using AI technology for blogging and LinkedIn posts? Here are some signs that stand out. Remember, it’s challenging to really know what is and isn’t AI-generated, so proceed with caution. But there are red flags! A key point to emphasize is that AI content creation, especially focused on practical AI applications, is initially a draft. It requires your professional expertise to edit into a polished piece.

Understanding Your Audience with AI

AI, without specific guidance, can misjudge your intended audience. The difference is clear when writing for seasoned business professionals with 25 years of experience versus college students, or using heavy industry jargon for a uniformed audience. This mismatch leads to limited engagement or difficulty in comprehension. When you are part of the intended audience, these discrepancies become glaringly obvious.

To help, be explicit about your audience and desired tone. Asking AI to write “with a vibe of…” can yield surprising results. I often prompt AI to deliver content at a 10th-grade reading level, which limits excessive jargon or complexity. Another useful strategy is to request “three examples to choose from”, optimizing AI for content strategy.

Emojis in AI Writing

Notice how AI writing tools, like ChatGPT, might sprinkle emojis for a casual flair. I’ve noticed a lot of writers leave them in. There’s nothing wrong with that, but is that your style or brand? Or are you just being lazy?

Maintaining Your Style with AI Assistance

A noticeable shift in style can betray a switch to AI-assisted writing. To preserve your personal touch, ask AI to emulate your style and invest time in editing. If you’re exploring AI integration in professional writing, understanding and replicating your unique style helps with productivity and consistency. Advanced AI tools, GPTs, can help a lot, but that’s a discussion for another blog.

Should AI Be Part of Your Writing Process

Absolutely, AI should be part of your writing process. You’ll work faster, more creativity, and with greater quality. Your process should involve editing, rebranding, restructuring, and updating to align with your intended message. While “AI writing” might work from some needs, requiring no real editing, for public postings or professional work, it requires your skilled touch to meet the quality your audience expects.

Reflecting on “What’s your brand?” I gravitate towards a style that’s slightly informal, punctuated with commas, maybe a little free flowing…(sometimes to many … to convey a long pause), and a blend of being punchy yet slightly verbose.

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